What is covered / included in your Doncaster SEO training?
In brief, our SEO Training Courses will contain project modules on the following:-
- What is SEO and why is it important
- How the search engines work – spiders
- Keywords what are they how to choose them
- Keyword density; not only in the content but also in the meta-description, page titles and link titles.
- Competitor keyword analysis
- Google analytics
- Page titles – why are they important and how to write them
- The meta tags / alt tags – what do they do and how to use them for best results
- Sitemaps – how to use them correctly
- Selecting your domain name
- Influencing the robots
- How to structure your website and internal linking – anchor text, navigation structure, saturation, duplicate content, sub domains
- Pay per click
- Links to tools including – keyword, search engine saturation
- SEO checklist
- Quick fix SEO - why an & or a £ anywhere in the coding of your project website affects rankings.
- The importance of coding validation and how to sort the site out.
- Keyword density; not only in the content but also in the meta-description, page titles and link titles.
- Conversion rates
- FTP - How to guide
- HTML / PHP editing software - How to guide
- Naming Files - learn why filenames are important to a holistic optimization strategy.
- Robots.txt - learn how to use robots.txt file and robots meta tags to prevent search engines from indexing portions of your website.
How long will this course take?
In theory, this course could be read, understood and completed within a week. But in reality, it will never end. Your website will always require attention, and will need to be maintained to keep your website above your competitors. Typically, you will spend 30-60 minutes each day reading and implementing the course materials into your website. Remember, take as long as you need, it's no good skipping modules or cutting corners as you'll only find yourself regretting it later and re-visiting it. This is a fully self paced course.
Course Format
The course is based online, with access granted to an online portal containing all the materials required.
Support
Our online SEO courses have, to date, been downloaded by over 3000 companies and individuals and on only one occasion have we been asked to provide a refund. We didn't ask why, we just refunded the money and three months later found our courses on eBay - they aren't there anymore